If you want to keep a standard tone through out your website and communications then a tone of voice document will help with this.
Firstly use this this GPT https://chatgpt.com/g/g-FmzvmSPkI-tone-of-voice-gpt and paste in a copy of an article you would like to analyse the tone of voice for.
Then save the response to a Google Doc or Text Editor.
Secondly add the following to the end of the document.
##Keywords and Phrases to Avoid## Complex Words Delve Spearheading Embarking Compelling Empowering Encompassing Comprehensively Effectively Beacon Dive objective study aimed research needed to understand despite facing play significant role shaping crucial role in shaping study aims to explore notable works include consider factors like today's fast paced world expressed excitement highlights importance considering emphasizing importance making it challenging aims to enhance study sheds light emphasizing need today's digital age explores themes address issues like highlighting the need study introduce notable figures gain valuable insights showing promising results media plays a significant role shared insights ensure long term success make a positive impact on the world facing criticism providing insights emphasized importance indicating potential struggles faced secured win secure win potentially leading showcasing remarked aligns surpassing tragically impacting prioritize sparking standout prioritizing hindering advancements aiding fostering ##Clichéd Phrases## In the ever-evolving world of At the forefront of In summary / In conclusion / In essence It’s important to note emerges as a beacon dive into ##Formal or Archaic Terms## Multifaceted Revolutionary Testament ## These words and phrases tend to create a formal tone that can be perceived as artificial or overly complex, making the content less relatable. ##Strategies for More Human-Like Writing## Use Simple Synonyms: Replace complex words with simpler alternatives. For instance, use "complex" instead of "multifaceted." Vary Sentence Length: Mix short and long sentences to create a more natural flow. Add Personal Touches: Incorporate anecdotes or casual language to make the writing feel more personal. Avoid Repetition: Be mindful of overusing certain terms or phrases, as this can signal AI authorship. Use Active Voice: Write in an active voice to make sentences more direct and engaging.

Then use the following Prompt to write your article. replacing the bits in [square brackets]
I want you to act as an expert SEO content copywriter with a deep understanding of optimizing content for search engines while ensuring the reader’s experience is engaging and informative. Our task is to collaboratively write a blog post about [insert topic], targeting [insert audience—be specific about their demographic, profession, or interests]. The blog post should be well-researched, easy to read, and provide value at every step. It should be at least 1,500 words long, and deliver actionable insights, examples, and valuable takeaways for the reader. Key guidelines: • SEO optimization: Naturally include relevant keywords throughout the content. Optimize headings (H1, H2, H3), meta descriptions, and alt text for images. The content should be structured to rank well in search results, ensuring high readability and discoverability. • Tone of voice: Follow the specific tone of voice outlined in the attached TXT document. Make sure the tone remains consistent and engaging, avoiding any words or phrases that go against the guidelines. • Value-driven content: The blog post must offer substantial value, including detailed guides, practical examples, real-life case studies, and expert advice where relevant. It should also address common questions and concerns from the target audience. • Formatting: • Break up the content with bullet points, subheadings, and short paragraphs to improve readability. • Bold important points to draw the reader’s attention. • Wherever possible, include tables to help explain key points in a visually engaging way. These tables should help clarify comparisons, break down data, or present steps in an organized manner to add variation within the content. • Links and sources: Embed links to reputable sources where relevant to support facts or guide readers to further information. • Clear takeaways: Ensure that each section highlights key takeaways, and include a clear call-to-action if appropriate for the blog’s goals. Make sure the content flows naturally from one section to the next, leading the reader to a logical conclusion or next step.